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BOX's increasing ability to up-sell and cross-sell existing clients on additional products and services shows a significantly improved contract value, net retention rates, and gross margins. In the company's recent 2020 investor day presentation, the company highlighted the increase in large client adoption rates of new products. On top of this, the company reports that a client with 2+ add-ons increases average customer ARR from ~$30K to ~$315K, while also increasing net retention rate from ~90% to ~125%.